App Marketing for iOS and Android apps

Boost your downloads, activations and retention with our app marketing service. All based in Riyadh.

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App Marketing

User Acquisition

A good understanding of the target audience, demands the right value proposition at the right time. We make sure that your acquisition efforts are as efficient as possible.

Acquisition strategy

We can help you craft and execute an efficient acquisition strategy that is tailored to your specific market and customer needs. It offers repeatable techniques so you win new user every time.

Inbound marketing

App inbound marketing plan to grow your business steadily. Organic SEO driven traffic is more trusted and more sustainable to build trust in your service and product. Because you have solutions for customer’s problems.

App store optimization

Improving the visibility of your product on the app stores by taking advantage of current trends and users’ search behavior. It is a continuous process to ensure the maximum reach.

Pre-launch campaigns

Capture people’s interest in your product and build a pipeline of excited users while also gathering feedback before you launch. First users are usually your first step to grow.

Pay per click campaigns

Certified performance marketing team builds a strategy and runs continuous optimization cycles to ensure rewarding results. This delivers a clear Return on Investment (ROI).

Landing pages

The landing pages we build are fast, mobile compatable, well optimised for search engines, and have a great conversion rate.

Onboarding optimization

Tracking the user journey in your app to understand every step they take to become your next customer. Our user journey mapping guides you through a clear optimization route.

Social marketing campaigns

App social media marketing is placed at the heart of your marketing strategy by utilizing social channels to drive reach, engagement and growth for your app.

Retail and offline

Your retail outlet is your physical channel to acquire, engage and understand your app users. We integrate offline and online marketing efforts to create a seamless user experience.
We can help you craft and execute an efficient acquisition strategy that is tailored to your specific market and customer needs. It offers repeatable techniques so you win new user every time.
App inbound marketing plan to grow your business steadily. Organic SEO driven traffic is more trusted and more sustainable to build trust in your service and product. Because you have solutions for customer’s problems.
Improving the visibility of your product on the app stores by taking advantage of current trends and users’ search behavior. It is a continuous process to ensure the maximum reach.
Capture people’s interest in your product and build a pipeline of excited users while also gathering feedback before you launch. First users are usually your first step to grow.
Certified performance marketing team builds a strategy and runs continuous optimization cycles to ensure rewarding results. This delivers a clear Return on Investment (ROI).
The landing pages we build are fast, mobile compatable, well optimised for search engines, and have a great conversion rate.
Tracking the user journey in your app to understand every step they take to become your next customer. Our user journey mapping guides you through a clear optimization route.
App social media marketing is placed at the heart of your marketing strategy by utilizing social channels to drive reach, engagement and growth for your app.
Your retail outlet is your physical channel to acquire, engage and understand your app users. We integrate offline and online marketing efforts to create a seamless user experience.

User Activation

From app install to placing their first order, we drive new users to use your service and place an order. A full buyer journey mapping strategy based on target audience persona understanding.

Activation strategy

We build clear objectives, and methods to achieve them. We convert your mobile app user install base into active mobile app users. By offering tailored communications messages on the right behaviour triggers, we get users to take an action.

Activation automation

We map user behavioral triggers and link them to right treatments, for example a notification welcoming the user after they install your app. We utilize different channels like email, push notifications, and SMS.

SMS flows

A methodology to launch a chain of SMS messages that will be triggered based on certain events for each user. Time, Behavior and other user attributes and segmentations are utilized to deliver results.

Email flows

A methodology to create a dynamic set of emails targeting user segments based on different attributes like gender, behavior, location and others.

Notification flows

Between dynamic and campaig- based communication, well thought notification engagement plan, to help users get their job done.

Re-engagement campaigns

A strategy works with users to elevate their engagement and help them through out the buying journey.
We build clear objectives, and methods to achieve them. We convert your mobile app user install base into active mobile app users. By offering tailored communications messages on the right behaviour triggers, we get users to take an action.
We map user behavioral triggers and link them to right treatments, for example a notification welcoming the user after they install your app. We utilize different channels like email, push notifications, and SMS.
A methodology to launch a chain of SMS messages that will be triggered based on certain events for each user. Time, Behavior and other user attributes and segmentations are utilized to deliver results.
A methodology to create a dynamic set of emails targeting user segments based on different attributes like gender, behavior, location and others.
Between dynamic and campaig- based communication, well thought notification engagement plan, to help users get their job done.
A strategy works with users to elevate their engagement and help them through out the buying journey.

User Retention

Have you heard of the leaky bucket in Apps marketing? It is what happens when you get new customers to download your app but don’t return them. Every Riyal spent on acquiring a new customer, half a Riyal is enough to retain a user. That is why you need a retention strategy.

Retention strategy

You will have a retention strategy to cultivate your user install-base and retain as much as you can from that pool of potential customers. Our strategy will help you mind the user throughout the buying journey from the time they install your app till they place their first order.

CRM optimization

CRM strategy is a core element in creating your retention plans. We provide a detailed process and execution plans to deliver on clear retention objectives.

Community building

Word of mouth is topping the importance ranking for driving more customers and building trust with customers by customers. Hence comes the role of building your customer community.

Newsletters

Maintaining a relationship starts with commitment to consistency. We craft newsletter plans that help you keep your customers updated.

Customer surveys

We believe that great products are built based on a clear customer feedback, and surveys help open a direct channel for you with your users.

Incentive systems

We create plans in each step of the user buying journey, because customers sometimes need an incentive to go to the next step and repeat actions.

Rewards programs

Loyalty and reward programs are baked in since day one of building your retention strategy. This enables you to have a closed loop from First install of your app till repeating orders again and again.
You will have a retention strategy to cultivate your user install-base and retain as much as you can from that pool of potential customers. Our strategy will help you mind the user throughout the buying journey from the time they install your app till they place their first order.
CRM strategy is a core element in creating your retention plans. We provide a detailed process and execution plans to deliver on clear retention objectives.
Word of mouth is topping the importance ranking for driving more customers and building trust with customers by customers. Hence comes the role of building your customer community.
Maintaining a relationship starts with commitment to consistency. We craft newsletter plans that help you keep your customers updated.
We believe that great products are built based on a clear customer feedback, and surveys help open a direct channel for you with your users.
We create plans in each step of the user buying journey, because customers sometimes need an incentive to go to the next step and repeat actions.
Loyalty and reward programs are baked in since day one of building your retention strategy. This enables you to have a closed loop from First install of your app till repeating orders again and again.

Frequent Questions

Got a question? Check out if it has been covered already below:

Yes, big and starting organizations need a strategy for acquiring new users. So efforts are focused and results are well measured.
It is never late to fix your leaky bucket. It is a crucial step that can be done at the start or later, but it is important to be had.
No one size fits all here. It depends on your target audience and our Acquisition strategy helps us understand the best channels to acquire quality users.
Government, Profit and nonprofit all need a retention strategy for their app users. Marketing is about continuous conversations with your target audience.

Check out these success stories

The list of successful startups and established companies we have helped is growing monthly. Here are some of the highlights:

Time to unleash your potential for growth

Want to see if we can help you improve your digital marketing efforts with app marketing, digital transformation, ecommerce marketing or setting up your tracking correctly? Enter your email and product below.