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Key Car Rental was founded in 1982 and today it has more than seventy branches around the Kingdom and has grown to become one of the leading car rental companies in Saudi Arabia as it is one of the largest and fastest-growing businesses in the rental field within the country.
They faced a lot of problems such as a bad experience with marketing companies & agencies and ignorance with measuring digital marketing efficiency. Moreover, Key rent a car was new to the online market & e-commerce and there was aggressive competition which led to making things difficult for them.
We defined and optimized key performance indicators for performance measurement. We applied a search engine and location-based advertising (LBA) strategy.
As a result of our efforts, their website became the first in the search engine results, the customer experience improved, and the rate of sales has increased by 30%.
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